OSIM is a global leader in branded healthy lifestyle products. Established in 1980, OSIM is a brand management and niche marketing company with a focus on the well-being of consumers. The Group is innovation-driven and is an IP (intellectual property) developer. OSIM uses innovative retail concepts and constantly enhances its research and development capabilities to produce the most successful well-being products with superior designs, technologies and quality. As an IP developer, OSIM controls its brands, designs, technologies and concepts.
OSIM’s core business currently comes under four complementary categories of well-being: Relax and Relief, Tone and Shape, Clean and Purify, Check and Measure. Each category carries the fundamental theme of well-being, lifestyle and positive attitude. Together, they reflect OSIM’s holistic and integrated approach to a healthy lifestyle. Known for its range of innovative massage chairs, OSIM has produced some of the most iconic products such as uDivine, uLove, uInfinity, uAngel and uDiva, and has also engaged Asia’s top celebrities such as Andy Lau, JJ Lin, Fan Bingbing, Lee Min Ho, Sammi Cheng to successfully market these products to the masses.
Ranked as Asia’s Number 1 brand in healthy lifestyle products, OSIM operates a wide point-of-sales, with more than 435 outlets in more than 89 cities across 20 countries in Asia, Oceania, the Middle East, Europe and North America.